by Ellen Clarke | Feb 4, 2018 | Creativity, Digital Marketing, Entrepreneur
Heck yeah! Even if you’re not a talented writer or inspired to blog regularly, it’s the water that makes your business bloom. Here’s why. When I started exploring my own online business, pretty much every guru in digital marketing advised to blog...
by Ellen Clarke | Feb 3, 2018 | Creativity, Digital Marketing, Entrepreneur
I don’t know who your business serves, or what you sell, but chances are good that there are quite a few other entrepreneurs out there in the same industry or niche you are. Yet there are many hundreds of highly successful online businesses serving similar...
by Ellen Clarke | Feb 2, 2018 | Creativity, Digital Marketing, Entrepreneur
Whether your website is nonexistent at this point, an antique from five years ago, or vital and thriving, technology is ever evolving. it’s good to catch up on new ways you can improve it. It’s always a great idea to go back and review the basics though,...
by Ellen Clarke | Feb 1, 2018 | Creativity, Digital Marketing, Entrepreneur
Feels like 2018 just began, and here we are in the second month already! I hope your January saw you trying out new ideas! I tried a new planner this year – The 2018 Awesome Marketing Planner by The Girls Mean Business. Have to say, I finally found the perfect...
by Ellen Clarke | Jan 31, 2018 | Creativity, Digital Marketing, Entrepreneur
I hope you liked January’s blog posts as much as I liked writing them. I’ll be exploring more business topics for creatives in February. Writing is fun for me, but I really want it to be about you! What do you as a current or future business owner want to...
by Ellen Clarke | Jan 30, 2018 | Creativity, Digital Marketing, Entrepreneur
Pinterest is not a platform for marketing – officially. In fact, the terms of service explicitly state that direct sales content is not allowed. But that’s ok. As a digital marketer or entrepreneur who markets your biz on social media, creativity...
by Ellen Clarke | Jan 29, 2018 | Creativity, Digital Marketing, Entrepreneur
YouTube is a somewhat dangerous place to hang out, even in the name of marketing. If you’re like me and suffer from “squirrel syndrome,” we just need to focus! (I prefer the term “multi-passionate;” it sounds less bad!) Marketing on...
by Ellen Clarke | Jan 28, 2018 | Creativity, Digital Marketing, Entrepreneur
With so many social media platforms, unless you have a team member or two as social media managers, you alone can’t do it all. Try them all for a period of time, then decide which brings the results you like. Everyone is different; what works for one business...
by Ellen Clarke | Jan 27, 2018 | Creativity, Digital Marketing, Entrepreneur
LinkedIn has a reputation as a business network for corporations, executives, and the upwardly mobile. Many creatives have tried, but found it to be oriented towards professionals, not small businesses and entrepreneurs. While it is undoubtedly geared towards...
by Ellen Clarke | Jan 26, 2018 | Creativity, Digital Marketing, Entrepreneur
I have to admit to arriving late to the Instagram party. It wasn’t until I learned how valuable it can be as a marketing platform that it caught my attention. Instagram has been a fun place to share photos, but that’s not all! You’re about to...
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